Your website doesn’t have to look like everyone else’s (and it shouldn’t!)

If websites were TV shows, most business sites would be that storyline you’ve seen a million times. You know the one—bland, predictable, and using the same tired tropes. But what if your website could be more like a bingeworthy drama or a laugh-out-loud comedy? Something unforgettable?

Let’s talk about why breaking free from industry patterns isn’t just okay—it’s the way to get noticed.

You, Searching for the ‘Right’ Website

You want a website that looks professional, attracts clients, and gets results. Naturally, you start researching your industry to see what others are doing.

Here’s where the trap begins.

You notice that all the websites in your field look eerily similar. Same neutral colors. Same almost-like-a-CV websites. So you start to think: Maybe I should do the same. Maybe this is what works.

What If You Ditched the Rulebook?

But let’s pause for a second. Do you really want a website that just blends in? Or do you want one that makes people stop, look, and actually remember you?

The truth is, industry patterns aren’t rules. They’re just habits. And habits can be broken.

Take a recent client launch of mine: nataliehaneytilghman.com, an award-winning writer and editor. When she needed a website, she could have gone with the typical author template—plain background, a photo, a book link, the end.

Instead? We built something vibrant. Colorful. Engaging. A website that reflects her personality, not just the standard “author” mold. And guess what? It works. Because people connect with her, not just her books.

“But Will It Work for Me?”

It’s normal to wonder if people will expect a more traditional website, or if standing out too much feels risky. What if breaking from industry norms makes your site feel too different? What if your audience doesn’t get it?

But here’s the thing—industry expectations can be boring. People may expect something standard, but that doesn’t mean it excites them. A unique website stands out. It makes people pay attention.

Blending in might feel safe, but it also means getting lost in the crowd. A strategic, personality-driven website isn’t just about being creative—it’s about making a lasting impression. One that reflects you in a way that still works seamlessly, is easy to navigate, and converts visitors into customers.

There’s a way to balance creativity with strategy. A way to inject personality without overwhelming visitors. A way to get noticed and get results.

Your Website, Your Rules

At the end of the day, your website should feel like home—not like a rented space that looks just like your neighbor’s. It should tell your story, show off your expertise, and make people excited to work with you.

Ready to break the mold and create a website that truly represents you (while still working like a dream)? Let’s create something bingeworthy together.